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About Us

About Us


Coachtap is a simple and intuitive platform to help people gain a clear understanding of the value of coaching and to provide a simple solution to finding the right coach.

In today’s hectic world more and more people are feeling lost, stuck or overwhelmed. Despite the amount of self-help resources available online, there is nothing like a one-to-one coach to help you better understand who you really are, what you really want and support you in the process of achieving it.

Meet the founders

steve aitken

Steve Aitken

Delivery and Product Lead

With over 20 years of experience in the tech sector, Steve has been at the forefront of leading the delivery of innovate online platforms and services for major corporations. Most recently, Steve served as a Principal Consultant at Accenture, where he leveraged his expertise to drive a number of digital transformation projects for major clients.

Outside of his career in tech Steve also a trained and certified coach, holding credentials from the Co-Active Training Institute (CTI) and the International Coach Federation (ICF). This unique blend of tech and coaching experience led Steve to identify a gap in the coaching industry—a lack of a simple standout platform to connect individuals with their ideal coach. Recognising the modern user's needs for simplicity, efficiency, and value, Steve saw an opportunity to innovate and partnered with Wayne to create a platform that exceeds the limitations of existing services.

The result is Coachtap, a platform designed to cater to the nuanced needs of individuals that are seeking a coach, allowing them to find the perfect match with just a few clicks. It was really important that Coachtap addresses the needs of coaches in addition to those looking for a coach. This is why we offer all of our registered coaches a suite of built in tools to support and enhance their practice.

wayne covell

Wayne Cassagne-Covell

Entrepreneur and Technical Lead

Wayne has had a very varied 15 year career in technology; working for HM Government and military, building startups and working as a Technical Lead for Accenture. His expertise extends from the deepest networking and coding skills to cloud architecture, project management and leadership.

As well as his extensive career, Wayne has presented the inaugural TedX Brayford Pool in Lincoln, contributed to a number of conferences and built a thriving personal brand.

The varied experiences has enabled Wayne to see where people are struggling in life and their careers - something that he decided to address. The solution involved building a business with a number of threads, this particular thread being a simplified, user-friendly platform to enable people to find the support they need to grow.

Coachtap, therefore, has become not just a business with which Wayne is interested, but a mission that he is passionate about delivering.

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